Do you know what are the things you must consider before publishing a blog post?
There are many new bloggers who are only focusing on writing and are eager to hit the ‘publish’ button.
But, folks! This is not the end.
Apart from writing, there are several tasks that you must do before publishing a blog post.
So, it’s the responsibility of every content creator to make sure that the post is perfect before your press the ‘publish’ button.
Remember that well-optimized content always helps you in boosting your site’s ranking and gaining the right traffic.
So let’s look at 11 essential things you should perform before publishing any blog post.
The “Before Publishing” tasks
1) Creating A attractive Headline
The headline is a great way to tell the search engine and visitors what exactly your post is about.
The more click-worthy & catchy the title of the post is, the more likely the people will visit your blog to read your post.
I always use the following formula to create a great headline:
- Numbers within the headline.
- Using Words like how, why and so on.
Let’s see some examples of good headlines.
- How to make tea.
- 10 easy ways to earn money online.
- 13 simple steps on how to lose weight.
Make sure that your post headline is less than 60 characters long from an SEO perspective.
2) Creating Your First Post
Content is the best way to drive traffic to your blog. Each & every post must be well-optimized and original to receive traffic.
Google loves rewarding websites that contain valuable and high-quality content.
Great content always helps you in increasing the popularity of your blog and building a loyal audience.
It’s important to keep your content well-organized.
It is better to use easy clear words that are understandable by the readers.
Many readers don’t like text that is hard to read. As a result, they will exit from your blog immediately without reading your post. This is the most common reason in harming your site’s SEO performance and popularity.
Here are some tips you should follow while writing:
- Impressive Post introduction.
- Use subheading to divide your post.
- Keep your post grammatical and spelling mistake-free.
- Make sure your content is easily readable.
- Should contain answers that readers are scanning for.
- Use bullets in your post to highlight your points.
- Use short paragraphs (Maximum 2-3 lines).
- The font size should be around 17px.
I personally recommend you to use a professional online writing tool like Grammarly. It has many advantages such as it is a good grammatical error detector; it also catches plagiarism and provides human proofreading services at an additional cost.
In simple words: Make your content Interesting, informative, and powerful.
3) Search Engine Optimization
This part may be a bit difficult for many newbies, but SEO optimization is necessary to rank any post in search engines.
Always use the right keywords, so that, the search engines can identify the post and deliver it to the right place.
Some important places where you must use keywords:
- In the Post title
- H₁, H₂ Tags
- Meta Description
- In images name & alt tags
- In Content (according to keyword density)
Always use a Focus keyword in the post title, description, and content. I suggest you keep the keyword density percentage around 2-3. If you are a Word Press user then definitely use the Yoast SEO Plugin.
Image Credit: WordPress
Always place keywords naturally and make your content more useful and informative.
4) Image Optimization in the Content
It is said that a ‘fascinating relevant image is a great way to express your post & to catch human attention.’
In the same way images in Blogging are also responsible for many SEO factors.
A professional image can bring a lot of traffic with them if they are well optimized.
Here how to optimize images for better SEO results.
- Picking relevant names for the image that clearly describes what your post is about.
- Always create unique images.
- Reduce image size.
- Use alt tags correctly in your images.
- Insert keywords in ALT tags and titles.
- Make your images mobile-friendly.
Where to download free images?
So, here are some recommended sites for downloading free images for blogging.
I use Illustrator and Photoshop to create images.
5) Use Internal Links
Links that connect one page to another page on a website with the help of hyperlinks is called Internal Links.
The main role of internal links is to pass SEO juice to other older posts and helps them to rank in Search Engine. By providing relevant information on good additional pages to the readers will help you in reducing the bounce rate of your blog or site.
These links are SEO friendly.
So before publishing a blog post, check the internal links to make sure they are placed correctly.
6) External Linking
The link which connects two web pages is called external link.
External links give relevant information in your post; this increases the relevancy of your post in the eyes of Google search bot.
Many novice bloggers still avoid adding external links to their blog posts as they feel that this will move their readers to another website and reduce their blog traffic.
This is completely wrong!
When you add a page with relevant information to your post, you mainly give the search engines more in-depth information about your content. This also helps in building strong connections with other same niche bloggers.
Keep in mind that the page you are linking in your blog post should be a reliable, trusted and have high domain authority.
Avoid creating lots of outbound links in your post. Inserting too many links in your post can be annoying for your readers.
Always be sure to make the external link openable in a new tab. This will save your blog from increasing the bounce rate.
7) Editing the URL/Permalink of your post
The URL of your post should be clean, descriptive, relevant and must include keywords.
Do not try to make your URL too long because search engines don’t like it.
It is recommendable not to change the URL of your post after publishing, so make sure your URL is SEO-friendly before publishing your post.
8) Include Social Sharing Button
Social share buttons are imperative for any site or blog. Because everyone knows that social media is a platform through which your blog posts can reach more and more people in very little time.
There are hundreds of WordPress social media share plugin available on the internet.
One of the most popular social share plugins which I use is AddToAny share buttons. This plugin allows visitors to share content on Facebook, Twitter, Pinterest, Google, WhatsApp, LinkedIn, Reddit, and over 100 social media sites and apps.
So make sure to keep social sharing options in all your posts, so that, people can share your post among other peoples. The most effective way is to put it at the beginning or end of your blog post.
9) Adding Categories
Categories are the best method to group your posts into different groups. They play a very important role in organizing your content.
Categories help the user to navigate your site without any hassle.
I suggest you keep categories set to no-indexed.
10) Proofread Your Post Carefully
After completing your writing, read it once like a visitor, it is called proofreading. This will provide you an opportunity to correct all grammatically and spelling mistakes.
Many times spelling mistakes occur in a post due to auto-correct or any other reasons, so read it once and remove all errors.
These kinds of mistakes can make the wrong impression on your blog readers.
Make a habit of double-checking your post before you hit the publish button.
By adopting the above tips, you can publish your content without any hesitation.
However, if you need any other information on this subject, you can contact us through comments. I would be happy to help you.
What are the other tasks you perform before publishing a blog post? Did you Love this post?
Do tell me by commenting below and don’t forget to share this with your fellows.
Keep learning & Blogging.