Home Seo All About DoFollow and NoFollow Links – SEO Beginners Basics

All About DoFollow and NoFollow Links – SEO Beginners Basics


Hello Guys, today’s post is crucial for every bloggers and SEO beginners because, in this post, I am going to explain Dofollow and Nofollow links.

What they are.

What is the difference between both of them?

Why and Where to use these links.

How can you check these links?

So without misusing any time Lets jump into this post.

If you want to create a successful blog and get a good ranking in Google, then you must know about Dofollow and Nofollow backlinks.

To understand Dofollow and Nofollow links, you must first understand how the search engine (google, yahoo, bing) works. All search engines try to show the best search result pages to their users, and for this, they check some quality factors on every web page, one of the essential is backlinks.

What is Backlink?

When a website links with any other webpage, it is called Backlink.

Previously, Backlinks were a significant metric in the ranking of a webpage.

A page that has plenty of backlinks have higher chances of ranking high in all major search engines (including Google).

What Are They and What are Differences Between Them.

Dofollow Backlinks

Whenever a website gives a link to your website on an article or page, the search engine bots follow that link. With this, your site gets Link Juice. With this, the ranking and domain authority of the website also improves.

By default, all links are Dofollow, and search engine bots along with humans are also able to follow them. You also get a backlink in the form of a Dofollow link.

A Dofollow link example:

Dofollow Link Example

Nofollow Backlinks disables Search engine bots not to follow links. Only humans can follow them. Although your article or website does not benefit much from Nofollow links, but both these links must be in regular quantity on your website. To make any link Nofollow, rel = “nofollow” is added to it.

These types of links are basically backlinks, but they do not pass any link juice (vote) to the search engines. Just like the DoFollow link, if a user clicks on the NoFollow link, then he reaches that webpage, the only difference is that this link does not increase the ranking of that web page in the search engine.

An Example of a Nofollow link:

Nofollow Link Example

No-follow Types

Robots Meta Tag:

NoFollow Meta Tag

It tells bots/ crawlers/ spiders not to follow the links on the full page.

Link Attribute: Link Attribute Nofollow

Link Attribute Nofollow

It directly informs the search engine not to count these links in terms of ranking of a site.

Where to use DoFollow And NoFollow Links

Whenever you give a link to another webpage in your blog posts, take special care to keep that link as DoFollow link or NoFollow link. Let us know which link to keep DoFollow and which link to keep NoFollow.

DoFollow Links

  • Relevant or Same niche blog/websites.
  • High Domain Authority websites.
  • If you have copied someone’s original work as a reference.

NoFollow Links

  • Paid Links: When someone pays you for advertising their brand on your blog through a text link, Banner advertisement, etc., is called paid links.
  • Illegal Site/ Low Quality: Like porn, gambling, etc..
  • Affiliate Links: If you are using affiliate links to sell the products or services of any company, then such a link should be kept as NoFollow link.
  • Irrelevant Web Page: If a website is different from the topic of your website, then for that website also, you should use the Nofollow attribute tag.
  • Blog Comments: You should always use the Nofollow tag because commenting carries the highest risk of spamming.

How to check Dofollow and Nofollow links?

It’s easy to check a link, whether it is a DoFollow or a NoFollow link.

Right-click on the link you want to check in your browser and choose “Inspect Element.” You will have a window open with its HTML code. There you can see whether the link is Dofollow or Nofollow.

Below I have given a screenshot where you can see a Nofollow attribute.

Screenshot of nofollow link

Benefits of Dofollow and Nofollow backlinks.

Advantages of DoFollow Backlinks –

Dofollow Backlinks Promote Faster Crawling and Indexing – This means that if your website has more and authority Dofollow Backlinks, then Google search engine will quickly index and Crawl your site and its pages.

Long Term SEO Benefits – Dofollow backlinks are very beneficial for Long Term Seo. Dofollow links are important in maintaining your website in Google rankings for a long time. These links give you clear Seo Benefits.

Advantages of NoFollow Backlinks

Boost Traffic – Nofollow backlinks are crucial for Seo, so if your Seo is strong, then traffic to your website will also increase; your site will also be ranked.

Make Your Site Balanced and Look Natural – The combination of Dofollow and Nofollow backlinks are necessary to give a perfectly balanced natural look. Keep the ratio of 50 – 50.

Increases DA, PA, and Other Metrics – Nofollow links are the best way to increase DA and PA, etc. of your website. Nofollow backlinks can improve your website’s DA and PA. This is considered one of the main advantages of Nofollow backlinks

Build Authority – Nofollow links increases the authority of your site.

Nofollow Links are Safe – The most significant advantage of Nofollow links is that these links are very safe, and there is less risk of security of your website. With the Nofollow tag, your website security remains secure, and your site is protected from Spam Attempts.

So, Guys, this was my today’s post on Dofollow and Nofollow links. In my opinion, Nofollow backlinks are also as crucial as Dofollow backlinks are, and you cannot ignore them.

Did you like my post? If you have any doubts related to this, you can ask by commenting below. Do share this post with your friends.

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Thank you.

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